Formula 1 has released its annual audience figures, which show viewership trends comparing well to other sports that were affected by shutdowns caused by the coronavirus pandemic. TV audience Despite the fact that the revised 2020 season had four fewer races than 2019, Formula 1 maintained a strong audience position with an average audience per Grand Prix in 2020 at 87.4m.
TV audiences: Despite the fact that the revised 2020 season had four fewer races than 2019, Formula 1 has maintained a strong audience position with our average audience per Grand Prix in 2020 at 87.4m. While this is marginally down at -4.5% on 2019, the average per Grand Prix was 87m in 2016, 2017 and 2018, 80m in 2015 and 83m in 2014 and therefore our 2020 performance was very much in line with the average for the past seven years despite the challenging circumstances.
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F1 broadcast to 1.9 billion total audience in 2019. For the third year in a row, Formula 1 has seen its audience figures grow across both TV and digital platforms compared to the previous season. The total global TV cumulative audience stood at 1.922bn, the highest since 2012, which represents an increase of 9% compared to 2018.
Formula 1 reported audience gains in several “key markets”, including China where year-on-year viewership rose 43% despite its race being among those cancelled. Audience figures climbed 28% in the Netherlands, a gain no doubt linked to the popularity of Max Verstappen , whose home event at Zandvoort also did not go ahead last year.
For the third year in a row, Formula 1 ® grew its audience figures, across both TV and digital platforms, compared to the previous season. The total global TV cumulative audience stood at 1.922bn, the highest since 2012, which represents an increase of 9% compared to 2018. This is the third consecutive year of growth.
Formula 1 has registered a significant increase in its audience figures during the 2018 season, across both digital and TV platforms, compared to the previous year. In terms of unique viewers, during 2018 the sport once again had an improvement globally (+10%), reaching 490.2m. This increment is even higher in the top 20 markets* (+14%).
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